A new EU law comes into force today to standardise colours across Europe.
Due to the limited palette of our new digital age some colours are no longer possible and therefore have been removed.
Names have been changed so they are more euro-centric and some removed on the grounds of health and safety, such as Red, too dangerous and Grey, too depressing.
To insure equal opportunities, combinations of Coca Cola, Blank and Movie should be limited to avoid over use and outbursts of patriotism.
Colours such as British Racing Green and French Navy Blue will be referred to as Speedy Sustainable and Seafaring Movie.
Global brands have sponsored certain colours to speed up implementation.
The new colours and names are:
At MSDC we are set up and ready to deliver the new directive, call before midday today for a free consultation on how it will effect your logo.
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