...keeps the spam filter busy!
Chris Cardell Entrepreneur extradinaire sends me an email nearly everyday, I knew what I was getting into when I signed up and hit the submit button on registration form. I think only Amazon send me more email.
His summit has just ended and now he is sending emails asking why I didn't go and what I missed. Friends tell me it was good and interesting but there was a lot of up selling to the next tier of his program, plus some good anecdotes.
I have kind of gone off business conferences like this after I went to see Sir Tom (Kwik Fit) Farmer. He said that he would sign up to every lecture and conference going and all he would take away from them were the anecdotes. Which were only serving him now he was on the speaking circuit.
I have no great opinion of Chris and his techniques but I thought would share you this anti email he sent - which was quite good fun. In fact it was the only one I read to the end (his email are notoriously as long as a book).
It's all good marketing though but as a designer I just can't stand his website! Chris if you read this maybe we can help you with that.
Dear Jake Shepherd,
I’m bored sending emails with all the reasons you should attend the Entrepreneur Summit….we’ve only got 47 places left and tomorrow (Wednesday) is the final early booking deadline that lets you save up to £800.
So I thought for a change, I would give you all the reasons NOT to come to the Summit. Who knows, you may have already thought of some of them.
So here they are – 12 Reasons not to come to the Entrepreneur Summit:
1 Don’t come to the Summit if you can afford not to
2 Don’t book your place at the Summit if you’re a dabbler and won’t implement the 100 plus business growth strategies you’re not going to experience.
3 Don’t come to the Summit if you think I send too many emails. You’ll find that most of the millionaires in the room send too many emails – and three days with them will really annoy you. Instead, you can use the link at the end of this email to unsubscribe from my email list.
4 Don’t book your place at the Summit if you think that there’s something wrong with making money.
5 Don’t come to the Summit if you’re not at least a bit skeptical about my claims that you can double your profits in 12 months or less and you’re not willing to put that skepticism to the test.
6 Don’t come to the Summit if you believe that the tide of the economy has turned and that things are about to take off and there’s no need to master the most powerful marketing strategies in the world to immunise your business in the year ahead.
7 Don’t book your place today if the idea that there’s an Entrepreneurial ‘elite’ in this country who make a fortune while most struggle, offends you. You’ll become part of that elite in the first hour – and that might not be appropriate.
8 Don’t come to the Entrepreneur Summit if your website is attracting too many customers
9 Don’t come to The Entrepreneur Summit just to prove me wrong and claim my £15,000 Guarantee cos you’ll decide to stay and that’ll mess up your plans.
10 Did you know the human brain can’t process negatives?
11 Don’t come to the Entrepreneur Summit if you don’t have a huge, wonderful sense of curiosity just to see what all this is about, just on the off chance that maybe I do know how to create the financial certainty and freedom that you so deeply deserve.
12 And don’t come to the Entrepreneur Summit if you haven’t got a sense of HUMOUR!
Yes, I get those emails too!
ReplyDeleteEach year I almost go. But then I read about the previous years and don't fancy spending £1,200 (Incl £800 discount... nice!) just to be sold to.
For that kind of cash I would want to come away armed with new ideas and ways to market my business.....
If it was that good you would think there would be many ordinary (As opposed to Mr C's other marketing friends) businesses men and women going on-line raving about their experience. Alas this is the only post I've found so far...